A TYPICAL ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS SECTOR

A typical acquisition strategy example in the business sector

A typical acquisition strategy example in the business sector

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Company acquisitions can be a challenging process; right here are the different techniques that business leaders apply



Before diving into the ins and outs of acquisition strategies, the first thing to do is have a solid understanding on what an acquisition truly is. Not to be confused with a merger, an acquisition is when one company purchases either the majority, or all of another firm's shares to gain control of that business. Generally-speaking, there are about 3 types of acquisitions that are most common in the business sector, as business individuals like Robert F. Smith would likely understand. One of the most usual types of acquisition strategies in business is known as a horizontal acquisition. So, what does this suggest? Basically, a horizontal acquisition involves one company acquiring another firm that is in the exact same market and is performing at a similar level. The two businesses are essentially part of the exact same industry and are on a level playing field, whether that's in manufacturing, finance and business, or farming etc. Typically, they might even be considered 'rivals' with one another. Overall, the major advantage of a horizontal acquisition is the increased possibility of boosting a company's consumer base and market share, in addition to opening-up the opportunity to help a firm grow its reach into new markets.

Among the numerous types of acquisition strategies, there are 2 that people tend to confuse with each other, probably because of the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are 2 very independent strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in entirely unassociated sectors or engaged in separate ventures. There have actually been many successful acquisition examples in business that have included 2 starkly different firms without any overlapping operations. Normally, the aim of this technique is diversification. For instance, in a scenario where one service or product is struggling in the current market, companies that also have a diverse variety of other product or services have a tendency to be far more steady. On the other hand, a congeneric acquisition is when the acquiring firm and the acquired company belong to a comparable market and sell to the same sort of customer but have relatively different products or services. Among the major reasons why companies may decide to do this type of acquisition is to simply increase its product lines, as business individuals like Marc Rowan would likely verify.

Lots of people think that the acquisition process steps are always the same, regardless of what the firm is. However, this is a standard misconception since there are actually over 3 types of acquisitions in business, all of which feature their own procedures and strategies. As business individuals like Arvid Trolle would likely confirm, one of the most frequently-seen acquisition techniques is called a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another firm that is in a completely different position on the supply chain. For instance, the acquirer firm might be higher up on the supply chain but decide to acquire a business that is involved in a vital part of their business operations. In general, the appeal of vertical acquisitions is that they can generate brand-new income streams for the businesses, in addition to decrease prices of production and streamline operations.

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